PLAY MEDIA
The Best way to connect Brands with digital natives

The most effective gaming-based marketing solution for brands to actively engage with the Digital Natives in an authentic manner.

I AM A BRAND

LET GAMERS PLAY

PLAY MEDIA: THE 3.0 APPROACH

Authenticity

Gamers have high expectations for digital experiences. They want brands to be
authentic and fun.

Direct to Gamers

Brands need to go beyond advertising by becoming entertainers. Unique gaming experiences bring brands in the heart of gamers habits.

time spent

Every minute spent by a gamer in this fully
branded environment is optimized to offer an
immersive and dynamic experience.

NICECACTUS IS THE CHOICE OF INDUSTRY LEADERS
WHO ARE READY TO PIONEER A NEW GAMING ERA

“Nicecactus has the experience and expertise to implement global video game tournaments. They share the same vision regarding positive messaging to the young generation.”

Vincent Scius, Project Director for the Danone Nations Cup

“At AJE, we are organizing our first-ever grassroots gaming competitions using the Nicecactus Gamer Platform technology. The ‘VOLT Gaming Challenge will allow gamers of all levels to play the global hit League of Legends and compete for big prizes”

Manuel Paredes, Head of Global Media at AJE Group (VOLT)

“The African participation in esports is growing tremendously with young players driving the charge on mobile. Nicecactus understood this early on and have provided a platform that captures the expectations of a fluid, sleek, immersive and localised experience, Kenyans and indeed Africans will be amazed by the offering and prizes.”

Anthony Limo, Director of Wolfie Sports

“We want this project to support the development and success of young Monegasque and international esport talents and help them become tomorrow’s esports superstars. Our partnership with Nicecactus will help this objective become a reality.”

Louis Ducruet, President of the Monaco Esports Federation

NICECACTUS

TAILOR MADE & BRAND CENTRIC GAMING CAMPAIGNS

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TAILOR MADE

Our solutions are tailored around your brand key moments, messages, partnerships & assets. You are in full controle of your experience.

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BRAND CENTRIC

The experience provided to Digital Natives is fully optimized to put your brand at the center of the attention. Become the entertainer!

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GUARANTEED AUDIENCES

Incorporating guaranteed audience targeting for all gaming campaigns, amplified by significant incremental engagement through talent marketing.

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ALL-IN-ONE

Nicecactus proprietary technology and expertise allow us to deliver 360° solutions to your brand in the gaming ecosystem.

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HEROIZATION

Digital Natives are looking for highlights in the Digital World. Offer them unique opportunities to shine in the Digital community with our solutions.

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ROI DRIVEN

All our gaming campaigns are Data + ROI-driven. With Nielsen Sports, we developed a new gaming focused campaign metric, the CPMoE, to demonstrate higher effectiveness.

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