ALDI France teams up with Agence Seven and Nicecactus to create its own esports team

by | Mar 28, 2022

Supermarket chain ALDI France has announced the creation of its own esports team CONTINUITY thanks to the Nicecactus competitive gaming platform

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Nicecactus, enabling all gamers to compete, progress & reveal themselves

Strengthened by its major partnerships with Solary and Team Vitality, ALDI France is now well established in the world of esports. The supermarket chain has decided to go even further by announcing the creation of its own esport team, to give each gamer a chance become a champion.

Advised by the renowned Agence Seven, ALDI France will offer grassroots players the opportunity to become a part of the professional world.

To pick the roster for its brand new esports team, ALDI France will host a series of four Rocket League tournaments on the Nicecactus platform, set to take place on April 4th, 11th, 19th and 25th. 

The four winning teams will advance to a live final in May that will determine which crew will become Team Continuity.

Taking the Rising Stars Circuit to the next level

Through an unprecedented activation program, ALDI France is about to create a real human and sporting experience.

The selected team will benefit from full support until the end of 2022: professional esport equipment, creation of a visual identity, merchandising, coaching… Moreover, Team Continuity will be supervised by the ALDI France ambassadors: Rasmelthor and Lutti.

To fully experience the esports journey, Team Continuity will also take part in tournaments, such as the Monaco Gaming Show organized by Nicecactus.

Connecting Brands with Digital Natives: Authenticity at its finest

Digital Natives are consumers appreciating brands that engage meaningfully with them and live with their passions in an authentic way. Helping gamers compete and reveal themselves is a perfect way to accomplish that. The Nicecactus platform is purposely built to enable this. Furthermore, we are structured to bring true authenticity to brands in effectively connecting them with the Digital Native consumers.

Through this gaming campaign, ALDI France with the help of its agency, is leveraging Nicecactus’ proven technology and offering to provide the opportunity for Rocket League teams to get the support of the major ALDI brand in the development of their gaming skills and trajectory.

With this campaign, ALDI will build a long-lasting relationship with gamers by demonstrating they are truly there to empower this new generation of consumers — as indeed suggested by their tagline.

Nicecactus “Play Media” – The most effective gaming-based solution to connect brands with Digital Native consumers.

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